When you’re working hard to get your start-up off the ground, you want to take advantage of every opportunity available to put the word out. That means finding all possible methods for marketing and if you aren’t considering digital alternatives, then you’re missing out big time.
In today’s technologically advanced marketplace, the digital realm is the wave of the future and you have plenty of avenues to embrace it as the way of doing business today.
Just check out these recent statistics, more than a third of the companies out there have incorporated some form of digital marketing to advertise their brand and the products it offers. Marketing experts are forecasting a significant switch to digital marketing while foregoing many of the older, traditional methods entirely.
They also agree that over three-quarters of major companies throughout the world will allocate more resources towards digital marketing budgets in addition to what they usually spend on information technology services.
So don’t just take our word for it, you can see that digital is the way to go. But why is it so important to incorporate into the marketing plan for your business? Let’s take a look at the major factors to consider.
Every Business Can Benefit
It used to be that only the large multinational conglomerates could afford to run digital marketing campaigns, but not anymore. In today’s marketplace, companies both big and small can turn to digital alternatives in internet marketing to better compete against one another for consumers.
One of the biggest benefits is the ability to reach so many potential new customers and get them to engage with the business through email marketing and digital advertisements.
Similar digital alternatives like Search Engine Optimization and Social Media Optimizaton allow for businesses to talk directly to large numbers of customers at once. Companies who have high numbers of followers on Facebook, Twitter, and Instagram can engage with these supporters in unique ways, by offering coupons, discounts, and special offers.
Many businesses will build a customer base through Richmond SEO services or by getting people to subscribe to a newsletter or weekly email and these can be just as effective in getting the public to react or “convert” on these methods of digital marketing.
Generating Higher Revenues
Businesses have had multiple forms of marketing and advertising available to them, many of which are still in use today. Billboards, print advertisements, radio, television, and so on. But when it comes to conversions, recent studies have shown that these older methods for marketing are less effective or lucrative when compared to digital marketing.
Conversions are what it’s all about for businesses and each one views a successful conversion differently, which is based on the type of business that is being operated. For some, getting a customer to join an email list, subscribe to a periodical flyer or circular, or gaining followers on social media is a successful conversion. But one thing they all can agree on is that making a sale or generating some form of revenue is paramount.
Digital marketing makes getting those conversions quicker and easier, the result is getting more eyeballs and interest on your brand and the product or service that it provides.
Reaching Your Audience
Digital marketing allows you to reach a wider audience all at once, while also giving your business another positive benefit of interacting with potential customers within a certain demographic.
With the popularity of social media becoming so wide-reaching, engagement is the name of the game. Companies realize that they can attract a larger fan base by talking and interacting with those individuals who are most likely interested in buying a product or service offered by those firms. This way, you’re able to put all of your time and effort into reaching the core constituency for your brand.
Targeting only those buyers who are more likely to engage and convert can be done best through digital marketing techniques for a better return on investment of your company’s hard-earned advertising dollar. The older methods cast too large a net, while these newer options can allow for a more surgical approach to targeting only those members of the public who are ready to convert.
Everyone can agree that our smartphones practically run our lives. With more consumers turning to their phones to conduct just about every transaction necessary throughout the day, it makes a lot of sense to tailor your advertising straight to those users. Digital marketing can make that happen as this form of communication is ideal for mobile consumption.