Creating an e-commerce store can require some different elements than a regular website, and you will want to take some time to determine if you should include them or not. While you are certainly reliant on traffic when it comes to e-commerce, you also have to think about conversions and how you can gain the trust of potential customers in order to increase that bottom line.
Here are four design elements you are going to want to thinking about including when it comes to your e-commerce store.
1. A search bar
Unless you are only offering a single product through your e-commerce store, then you will want to consider making a search bar visible on your homepage and throughout other pages. If you want to know where it would be most effective for you to place your search bar, then you might want to do some testing. One of the best ways to do this is through headless commerce, which allows you to separate the frontend and the backend of your website to make changes easily.
2. Guest checkout
Not every customer is going to want to sign up for an account when they visit your e-commerce store. In fact, most will likely choose to check out as a guest if there is the possibility—and they might even abandon their purchase altogether if they don’t see that as an option. Make guest checkout as simple as possible by only asking for the bare minimum of information like email and credit card numbers. This can go a long way toward keeping those potential customers around.
3. Easy payment processing
Likewise, you’re going to want to have a pretty simple way for your customers to make payments. This might mean offering several types of payment options or choosing to redirect to a payment platform that your customers trust. Choose to make your design as simple as possible so your customers do not get confused or feel as though they cannot put their credit card information into the system. One of the biggest problems e-commerce stores have is converting customers, and you want to make things as professional and user-friendly as you can.
4. Confirmation page
Finally, you are going to want to make sure that once your customer has checked out that they receive some form of confirmation that they have completed their purchase. This can save you from having to answer customer queries about whether or not their order has gone through and can help to build trust. Again, you want to ease your customers’ minds to they are more likely to remember and refer you in the future.
In summary
Knowing what features are necessary for your e-commerce store can make a big difference in whether or not it will succeed. With these elements, you’re likely to build a solid customer base who loves to check out the products that you offer.
